Facebook Bra Colors Part 2 – And Grassroots Social Media

January 10, 2010 · Filed Under Baum's Blog 

After blogging about the Facebook bra color situation, I was interested to read the comments here and elsewhere about it.  One reader here wrote “please remember that posting or clicking something on your facebook does nothing to truly help a group or organization other than to create name recognition.”  He makes an excellent point.

Many have wondered whether simply clicking to show your support of something actually does anything other than make someone feel good about himself.  There is a reasonable fear that people will click and then do nothing more – having gotten the personal satisfaction of feeling like they have made a difference (when they really haven’t).

I think that this click-nertia (my new word for clicking and then not moving to do anything else) is a real concern.  Clicking is great and can help bring attention to an issue.  However, it’s also important to give one’s support in other ways- whether through volunteering time or donating money.

At OurJewishCommunity.org and on our Facebook page, we’re actually quite pleased to have someone just click on us – it’s a great way for people to learn that there is a contemporary Jewish voice online.  We also know that this step is often the first of many others in the relationship between the clicker and OurJewishCommunity.org.  Once someone learns of our organization, they often participate more fully later – whether by commenting on Baum’s Blog, listening to Barr’s Banter, emailing the rabbis, joining us for our live Shabbat webcasts, sharing recipes, or participating on our Facebook fan page.  We are thrilled to get the first click – and we hope people will come back for more.  Keep clicking on us and share your voice as well.  We are a collection of contemporary Jewish voices.

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